It pioneered the frozen 'snowy mooncakes' in 1989, bringing significant continued success with a signature new product, as mooncakes are normally eaten at room temperature. Tai Pan Bread and Cake is a home-grown company that was established in 1984. The paste texture of the Taipan Snowy mooncake is very smooth and both the green and red bean flavors blend and come out well. We tried the Snowy Mooncakes - package of 2 (HK33), red bean in red bean paste, finding them to be very nice. The ad campaign consists of TV, print, radio ads, OOH is running now till mid-September, when the ubiquitous mooncake ads prior the Mid-Autumn Festival is the peak season for mooncake-consumption as part of the gift-giving custom. Snowy Mooncakes by Taipan of Hong Kong is the contemporary mooncakes made healthier for the younger consumers without the traditional lotus-seed or red-bean. In fact, this year, our favorite snowy mooncakes came from Taipan. Taipan was founded in 1984, with the first snowy moon cake seller in Hong Kong. Taipan Bread and Cake is a large bakery chain in Hong Kong, known for a pristine white mooncake, and it got swept up in political controversy after it was. Traditionally mooncakes are often seen as oily and ‘unhealthy’, Tai Pan Mooncake has dozen of flavours catering to the health-conscious younger generation for this traditional Mid-Autumn Festival. Photo about taipan, food, shopping, cake, hong, moon, shop, centre. The tagline for this new ad is ‘Do away with old school’, the plot of the 30-sec TVC is about a quirky man names ‘Old School’ who bugs and follows another guy names ‘Buddy’ day and night, when Buddy is at the gym, dating, in a bath or even when he is asleep, then when he receives a box of Tai Pan Mooncake’s out of nowhere, and ‘Old School’ just bounce out of sight like a rocket. Metta’s humourous creative execution of Taipan Snowy Mooncakes ad campaign breaks away from the conventional mooncakes’ ads in Hong Kong which stress on ‘homey family gathering and gift-giving’ Metta Communications, which won the Taipan Mooncake’s creative account last May, crafted its first ad campaign. Snow skin moon, snowy mooncake, ice skin mooncake or crystal mooncake is a Chinese food eaten during the Mid-Autumn Festival.
0 Comments
Leave a Reply. |